Elizabeth Durkee, book marketing strategist

Elizabeth Durkee

Book promotion strategist

Book marketing, launch support & author presence

You wrote the book.

Let’s build the path that helps readers find it.

Elizabeth Durkee Book Promotion brings the essential pieces together: a clear promise, genre-aware creative, discoverable retail pages, launch planning, and reader relationships that keep working beyond release week.

One connected strategy Genre-aware creative Guidance or hands-on help

Across genres. Across stages.

Every book needs its own route to readers.

From a debut launch to a growing backlist, we shape the message, assets, and discovery system around the book, not a recycled campaign template.

Explore our approach
Made by Sadie Kincaid book cover
Fever Dream by Elsie Silver book cover
S'more of You by Tessa Bailey book cover
Crown Me Dead by Liv Zander book cover
A Light in the Northern Sea by Tim Brady book cover
How to Avoid Dark Psychology by Reading Others book cover
Unspiritual Awakening by Donnie Lyne Knox book cover
Vicious Devil by Michelle Heard book cover
Made by Sadie Kincaid book cover
Fever Dream by Elsie Silver book cover
S'more of You by Tessa Bailey book cover
Crown Me Dead by Liv Zander book cover
A Light in the Northern Sea by Tim Brady book cover
How to Avoid Dark Psychology by Reading Others book cover
Unspiritual Awakening by Donnie Lyne Knox book cover
Vicious Devil by Michelle Heard book cover
Our Services

Start With the Gap That Matters Most.

Reach the right readers

Launch & Advertising Strategy

A practical launch plan paired with responsible Amazon and Meta advertising, built around your genre, timing, and budget.

  • Audience and comparable-title research
  • Campaign structure and creative direction
  • Launch calendar and retailer coordination
  • Plain-language performance reporting
Build reader connection

Reader Journey & Community

Build thoughtful email, ARC, and reader-community touchpoints that turn a first discovery into a lasting relationship.

  • Welcome and onboarding sequences
  • ARC and street-team planning
  • Backmatter and read-through pathways
  • Ethical review follow-up
Improve discoverability

Retail & Metadata Optimization

Clarify the signals that help shoppers and search engines understand exactly who your book is for.

  • Keyword and category research
  • Book description refinement
  • Amazon page and A+ content plan
  • Series and backlist read-through review
Own your platform

Author Websites

An editorial, mobile-first home for your books, designed for discovery, email growth, media credibility, and easy updates.

  • Custom design (mobile-first)
  • On-page SEO & meta optimisation
  • Blog setup for organic traffic
  • Speed & Core Web Vitals
Make the promise clear

Positioning & Creative Direction

A focused creative system that helps every cover, page, post, and promotion feel recognizably yours.

  • Author brand audit & positioning
  • Messaging framework & tone of voice
  • Content calendar & editorial plan
  • Genre authority roadmap

Not sure what you need? Start with a clear-eyed review of your current reader journey.

Book Free Strategy Audit
Complete Book Marketing Support

Everything Your Book Needs to Be Found, Read, and Remembered

Choose a focused service or combine several into a practical plan built around your book, your audience, and your publishing stage.

01Service

Book Editing & Proofreading

Strengthen structure, style, grammar, and clarity so every page earns reader confidence.

Discuss this service →
02Service

Amazon & Goodreads Optimization

Refine descriptions, keywords, categories, and page content so the right readers find you.

Discuss this service →
03Service

Book SEO & Visibility

Build a search foundation that supports discovery across retailers, Google, and your website.

Discuss this service →
04Service

Book Cover & Creative Direction

Create a distinctive visual promise that feels true to the book and clear to its market.

Discuss this service →
05Service

Author Website Design

Create a polished home for your books, media presence, mailing list, and reader journey.

Discuss this service →
06Service

ARC & Review Strategy

Plan ethical advance-reader outreach and thoughtful follow-up that supports genuine reviews.

Discuss this service →
07Service

BookTok & Bookstagram

Shape platform-ready concepts, creator outreach, and visual storytelling around your genre.

Discuss this service →
08Service

Book Trailer & Video Teasers

Turn the emotion of your book into concise video creative designed for modern feeds.

View trailer work →
09Service

Influencer & Blogger Outreach

Identify aligned voices and build personal outreach that creates credible discovery opportunities.

Discuss this service →
10Service

Launch & Preorder Campaigns

Coordinate timing, content, advertising, and reader outreach into one focused launch plan.

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11Service

Email Reader Funnels

Guide new readers from first interest to a lasting author relationship through useful email sequences.

Discuss this service →
12Service

Backlist & Series Growth

Reconnect older titles, strengthen series read-through, and build sustainable catalog momentum.

Discuss this service →
Service Packages

Choose the Support Your Book Needs Now

Every package is adapted to your genre, goals, publishing stage, and available assets.

Visibility Starter

$597

A focused foundation for authors who need stronger positioning and better discoverability.

  • Amazon metadata and category review
  • Book description refinement
  • Goodreads visibility plan
  • Book visibility audit and action plan
  • 30 days of email support
Choose This Package
Most Popular

Full Book Launch

$1,997

A coordinated launch system that brings your message, creative, platform, and promotion together.

  • Everything in Visibility Starter
  • Launch strategy and campaign calendar
  • Cover and creative direction
  • ARC and ethical review strategy
  • Amazon and Meta advertising setup
  • 60 days of campaign support
Choose This Package

Growth & Management

$2,990

Ongoing support for authors ready to build sustainable momentum across a growing catalog.

  • Everything in Full Book Launch
  • Ongoing advertising management
  • Monthly performance reporting
  • Email audience growth strategy
  • Backlist and series promotion
  • Priority campaign support
Choose This Package

Advertising spend is separate. Final scope and pricing are confirmed after a complimentary strategy conversation.

Notes for Authors

The Book Marketing Edge

Thoughtful, practical notes on launches, discoverability, author platforms, and the quieter work of building a readership. Unsubscribe any time.

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An author writing beside a stack of books about readers, launches, stories, and belonging
“

Most authors are extraordinary writers and reluctant marketers. Our job is to bridge that gap without making you feel like you sold out your art.

Elizabeth Durkee, Founder, Elizabeth Durkee Book Promotion
About Elizabeth

A Thoughtful Partner
for the Work After Writing

A finished book is only the beginning. Readers still need to understand what makes it distinctive, encounter it in the right places, and feel invited into the author’s wider world.

Elizabeth Durkee Book Promotion helps authors connect those pieces without turning every project into the same campaign. Strategy can mean clear advice, hands-on execution, or a blend of both, always shaped around the book, its stage, and its readers.

“Most authors are extraordinary writers and reluctant marketers. My job is to bridge that gap without making you feel like you sold out your art.”

Elizabeth G. DurkeeFounder, Elizabeth Durkee Book Promotion
Elizabeth Durkee, Founder of Elizabeth Durkee Book Promotion
Right Fit

Is Elizabeth Durkee Book Promotion Right for You?

Good marketing is collaborative. The best fit is an author who wants honest priorities, a coherent reader journey, and a plan they can sustain.

We work best with...

  • You have a finished book, a publication plan, or a backlist ready for renewed attention
  • You want the cover, website, retail page, content, and launch message to feel connected
  • You care about lasting reader relationships, not only a launch-week spike
  • You are open to candid, practical guidance about priorities and tradeoffs
  • You want a plan shaped around your genre, readers, capacity, and publishing stage
  • You value clear scopes, transparent communication, and work you can understand

Not the right fit if...

  • You expect guaranteed rankings, reviews, or overnight bestseller status
  • You're not open to feedback on your cover, blurb, or market positioning
  • You want promotion to compensate for a book that is not ready for readers
  • You're looking for a magic button requiring zero involvement from you
  • You want every possible tactic instead of the few that fit your goals
  • You are unwilling to participate in decisions about your audience and author identity
FAQ

Questions We Hear Every Week

Straight answers. No fluff.

We begin with the book, its publishing stage, the assets already in place, and the work that will make the greatest difference now. You receive a clear recommended scope before any work begins.

Yes. Some authors need a focused strategy session and action plan; others want help building launch assets, improving retailer pages, shaping a website, or coordinating an ongoing campaign.

Not always. Advertising works best when the book’s positioning, cover, description, metadata, and destination pages are ready. We may recommend strengthening those foundations before adding paid reach.

The work is designed to adapt across fiction and nonfiction. Genre matters because readers use different visual cues, language, communities, and discovery paths when choosing what to read next.

Your perspective is essential at the beginning: nobody knows the book better than you. After the direction is agreed, the level of involvement depends on whether you choose consulting, implementation, or a blended engagement.

Share the book or manuscript status, genre, publication date if there is one, current retailer or website links, and the marketing question that feels most urgent. Existing assets are useful, but they do not need to be polished.

Get In Touch

Ready to Make Your Book Perform?

Book a free 30-minute strategy call. We'll audit your current marketing, identify the biggest opportunity, and give you a clear action plan, with no pitch and no strings attached.

Book Your Free Strategy Call

We respond to every enquiry within 24 hours.